REVIEW: “The Barnum Effect” by Celia Neri

Review of Celia Neri, “The Barnum Effect”, Apex Magazine 111 (2018): Read Online. Reviewed by Joanna Z. Weston.

Meriam’s work on an artificial intelligence that creates randomized horoscopes for her company’s clients is about to get complicated. BAR – named for the Barnum Effect, a psychological principle whereby people will interpret vaguely worded personality descriptions as being relevant to themselves – has begun acting strangely, and Meriam has to separate her own internal biases from reality.

At long last, the Zodiac issue has brought us a story that incorporates newspaper horoscopes! This brought me so much joy. I loved how the story used the common, scientific understanding of how newspaper horoscopes and other personality tests work, and turned it on its head. This is a great choice for a story very much rooted in our world, full of cell phones and subways and terrorism and islamophobia. It plays with our expectations preconceived notions in a way that is delightfully enjoyable.

This is a great story for both astrology skeptics and true believers, and for those who like their science fiction to be near-future or even present day.

Published by

Joanna Z. Weston

Joanna Z. Weston is a fantasy writer, living in Boston, MA. Her work has been published in Enchanted Conversation Magazine, Luna Luna, and Cat Ladies of the Apocalypse. She also reviews novellas for the Luna Station Quarterly blog. She is a member of Broad Universe, an organization that supports and promotes women and other marginalized genders who write speculative fiction.

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