REVIEW: “Sunk Cost Fallacy” by M.J. Jones

Review of M.J. Jones, “Sunk Cost Fallacy,” Luna Station Quarterly 64 (December 2025): 55-71 — Purchase here. Reviewed by Sara L. Uckelman.

The opening paragraphs of this story were immediately gripping — taut, unsure, full of more questions than answers, but not so vague as to be annoying.

When the scene shifted and I found out this was a selkie story, I was immediately cautious (I’ve read far more ordinary, boring, common selkie stories than I have distinctive and interesting ones). The fact that it was a “selkie life in the time of copycat selkie-wannabe TicToc influencers” story went some way towards reassuring me, as this is definitely not a take I’ve read before.

In the end, this story was nothing like any selkie story I’ve read before, except, perhaps, that in its bones its a story of loss. There are, on the face of it, two relationships lost in this story; the one that hurt me the most, as a reader, is perhaps not the one you might expect.